President Donald Trump’s Facebook page lost almost half of its audience engagement following the new algorithm used by Facebook managers.
Mark Zuckerberg formerly announced that the company means to put new limits on “news” posts from public pages. The new reports, nevertheless, indicate that what the Facebook founder said in January has been applied on more than just news sources.
Trump’s account has been hit since then with the 45-percent cut in total engagement. According to Breitbart, Trump’s Facebook engagements dropped more than 2 million, from 4.7 to 2.6.
This is while other political figures like Bernie Sanders and Warren have faced no considerable decline in their audience engagements. Breitbart reported that Facebook officials referred to the algorithm change announced before as the reason behind the decline in Trump’s account.
“Pages may see their reach, video watch time and referral traffic decrease,” the Facebook announcement read.
The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
Facebook has always been accused of supporting Trump especially during controversial 2016 election. Spreading fake news has been the main reason for which Facebook has been targeted by opposers. “You’ve created these platforms, and now they’re being misused, and you have to be the ones to do something about it … or we will,” Democrat Sen. Dianne Feinstein said to the platform, Wired.
It seems that Trump’s account was targeted as a source of fake news in the new program. “Our focus in 2018 is making sure Facebook isn’t just fun, but also good for people’s well-being and for society. We’re doing this by encouraging meaningful connections between people rather than passive consumption of content,” Zuckerberg wrote in a post.
Brad Parscale’s choice as Trump’s 2020 campaign chief may now lead to Facebook’s push-back in limiting Trump’s account in the coming months.